Lowcountry Business Spotlight

Bringing Local Businesses Together To Share The Cost of Advertising

Your Business
How much does a typical customer spend per visit?
$
How many times does a customer typically return?
Your Campaign
Industry average for direct mail is 0.5% – 2%
Your Results
Your Investment
$199
Households Reached
5,000
Cost Per Household
$0.04
New Customers (0.75% response)
38
Estimated Revenue
$22,500
Cost Per New Customer
$5.24
Estimated Return on Investment
11,206%
Based on a 0.75% response rate
How Direct Mail Compares
Channel Cost / 1,000 Impressions Cost / New Customer
Direct Mail (LBS) $39.80 $5.24
Google Ads $20 – $50 $50 – $150
Facebook Ads $10 – $30 $30 – $100
Local Newspaper $30 – $80 $75 – $200+

* Digital ad estimates based on industry averages for local service businesses. Direct mail uses your selected response rate.

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