Direct mail, explained without the pitch
What it costs, how the options compare, and when it is the wrong thing to spend money on. Written so you could act on them without hiring anybody — including us.
Tools
Free, no sign-up, and nothing is sent to us when you use them.
Put in what a customer is worth to you and how many homes you would reach. It works out what response rate a campaign needs to pay for itself.
Answers whether the numbers work before you spend anythingGuides
Long enough to actually answer the question. Each one says where another option beats ours, because that is the part you would check anyway.
The real all-in cost of an Every Door Direct Mail campaign in the Charleston area — postage, printing, design and the parts nobody mentions — compared honestly against a shared postcard.
9 min readDirect Mail Cost Per Household: A Real BreakdownWhat direct mail actually costs per home in the Charleston Lowcountry, across shared mail, EDDM and solo campaigns — with the variables that move the number most.
8 min readIs Direct Mail Worth It for a Small Business?An honest answer, including the businesses it does not work for. What a realistic response looks like, what it costs to test, and how to tell before you spend.
7 min readCharleston Direct Mail Companies ComparedValpak, Money Mailer, Clipper, solo EDDM, national printers and shared postcards — what each is genuinely best at, and how to pick for your business and budget.
10 min readLooking for how the product itself works? Start here.