A Charleston mahjong brand ships its third collection

The Gilded Grasshopper, a woman-owned Charleston home decor brand founded by Lauren Davis, released its Autumn/Winter collection of block-printed table skirts. Five new designs bring the line to 19 styles, and the release says more than 1,000 units have sold since the brand launched earlier this year.

Why this matters here

A brand built inside the local mahjong community went from a soft launch to a thousand orders in under a year. That is what a specific audience, served well, can do.