Advanced Design Center has opened at 278 Meeting St. downtown as a trade-only showroom for interior designers, builders and architects. Larry and Nancy McCrae, who founded Advanced Window Fashions in 2003, now run three locations, and this is their first concept built entirely for the trade. Appointment bookings open Oct. 20.
Why this matters here
A showroom that serves only designers, builders and architects has a small, nameable audience, which is a very different marketing problem from a storefront hoping for walk-ins.
First reported by holycitysinner.com.
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