A report by elk Marketing distributed by Stacker says Adobe measured a 693.4 percent annual increase in AI referrals to retail sites during the 2025 holidays, a season in which Americans spent $257.8 billion online across November and December. Pew Research Center also found Google results were clicked on 8 percent of visits that showed AI summaries, versus 15 percent of visits without them.
Why this matters here
More shoppers are asking an assistant instead of scrolling, and the assistant reads whatever your listings say. If your hours, price, availability or shipping details disagree between your website, your Google profile and your shopping feed, you can lose the sale before a human ever sees you. The report also notes that no amount of ad budget buys an AI recommendation.
First reported by kesq.com.
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