A new Charleston County hotel forecast projects 2027 occupancy holding at 71.4%, unchanged from the 2026 projection, while the average daily room rate rises from $204.17 to $212.40. On the peninsula, rates are projected to climb from $344.67 to $362.91. Growth is coming from visitors paying more, not from more visitors.
Why this matters here
A visitor can book an expensive room and still be choosy about dinner, gifts and tours. With tourism accounting for roughly 23.6% of regional sales, local merchants cannot assume a strong hotel market automatically fills their registers. The spending has to be earned outside the lobby.
First reported by charlestondaily.net.
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