OpenAI is adding visual ad formats to ChatGPT, displayed alongside image generation sessions, with a U.S. test starting later this month with a group of advertisers. OpenAI says ChatGPT reaches 1.2 billion weekly users. In the same MarTech report, a TrafficGuard analysis of 47 advertisers over three weeks found invalid click rates between 0.1 percent and 34 percent, with ChatGPT ad clicks 3.6 times more likely than Google Ads clicks to come from datacenters or proxy networks.
A new ad channel with 1.2 billion weekly users is going to get pitched to Lowcountry owners fast. The same report says a meaningful share of those clicks may not be people at all, which is the argument for testing small and keeping the channels where you can actually see the customer who walked in.
First reported by martech.org.
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