Diff Eyewear, a Los Angeles brand that launched in 2014, has opened its first standalone store at 423 King St. in downtown Charleston. The 1,800 square foot shop started selling this week, with a grand opening event set for 10 a.m. on Oct. 10.
Why this matters here
A national brand picking Upper King for store number one says something about the foot traffic on that block. Nearby shops get a fresh reason for people to walk the strip, and a new competitor on the same sidewalk.
First reported by postandcourier.com.
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