PostcardMania reported third-quarter gross revenue up 39 percent year over year, with traditional direct mail revenue up 84 percent, and said growth has accelerated each quarter from 7 percent in the first quarter to 24 percent in the second. The company credits business owners rediscovering the mailbox as online ad clutter grows, and cited USPS Marketing Mail volume rising 4.3 percent in its April to June fiscal quarter.
Why this matters here
Mail is working again because feeds and inboxes are saturated, and that shift favors small operators with a defined trade area. A Lowcountry shop can blanket the ZIP codes it actually serves for less than it costs to outbid a national brand on the same keywords, and the piece stays on the kitchen counter for a week.
First reported by piworld.com.
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