Edmund's Oast released The Bridge to Somewhere on Nov. 4, a limited golden beer marking the planned reopening of Charleston's so-called Bridge to Nowhere in the Neck Area. Developer Highland Resources brought the name, the brewery built the recipe, and only about 40 cases and 15 kegs were made for the entire state.
Why this matters here
This is a small-business partnership doing the work of a marketing campaign. A developer needed goodwill, a brewery got a story worth telling, and a local nonprofit takes a cut of every sale. Any Lowcountry merchant can copy the shape of it with one neighbor business and one neighborhood landmark.
First reported by postandcourier.com.
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