Around the Lowcountry

Goldbug Collection lands a national line with Anthropologie

Goldbug Collection, the downtown Charleston jewelry shop now at 308 King St., is selling a collection through Anthropologie's website nationwide. Owner Mariana Hay Avant is the great-granddaughter of William Croghan, who founded Croghan's Jewel Box in Charleston in 1907.

October 22, 20261 min read

Goldbug Collection, the downtown Charleston jewelry shop now at 308 King St., is selling a collection through Anthropologie's website nationwide. Owner Mariana Hay Avant is the great-granddaughter of William Croghan, who founded Croghan's Jewel Box in Charleston in 1907.

Why this matters here

A small King Street shop reached a national retailer because someone noticed its work on Instagram. Being findable and consistent is what makes that possible for any local maker.

First reported by postandcourier.com.

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