Google is removing featured professionals from Local Services Ads starting this month, so advertisers can no longer surface an individual staff member inside those ads. Professional headshots are now optional and no longer affect whether an ad is served. Business photos and customer reviews are unchanged.
Why this matters here
Lowcountry service businesses that lean on a recognizable owner or technician in their Google ads just lost that lever, which makes fresh reviews and strong business photos the trust signals that still do the work.
First reported by searchengineland.com.
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