Google announced the September 2026 spam update on Thursday, September 24, saying it applies globally and to all languages with a rollout of up to two weeks. Search Engine Roundtable reported on September 28 that the first stage landed hard starting Friday, September 25, with more movement Saturday and settling Sunday. Volatility showed across thirteen tracking tools including Semrush, Mozcast, Sistrix and Algoroo. Roughly one week of rollout remains.
Why this matters here
If a Lowcountry business saw its website traffic or map pack position move between Friday and Sunday, this update is the likely cause rather than anything the owner did wrong.
First reported by seroundtable.com.
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