Johnnie-O by M. Dumas and Sons opens at 295 King St. in downtown Charleston on Wednesday, Nov. 4, at 10 a.m. The new space is more than double the size of the previous one and carries womenswear for the first time.
Why this matters here
A longtime King Street name doubling its footprint is a vote of confidence in peninsula foot traffic. Adding womenswear widens who walks in, which is the cheapest kind of growth there is.
First reported by holycitysinner.com.
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