Johnnie-O has relocated its Charleston store to 295 King St. and opened to the public on Nov. 4. The new shop runs 2,500 square feet, double the brand's previous Charleston footprint, and is operated by M. Dumas and Sons, the nearly 110-year-old Charleston menswear retailer.
Why this matters here
A 110-year-old local menswear family just doubled the floor space it runs for a national brand, in the middle of the King Street shopping district. That is a local operator winning, not a chain landing.
First reported by holycitysinner.com.
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