Locals Sushi & Sports Pub, in business since 2009 with locations in Mount Pleasant, James Island and West Ashley, filed suit Sept. 14 in Berkeley County against Rollin Local, alleging unfair and deceptive trade practices over a confusingly similar name and nearly identical menu items. Trial is set for April 12, 2027.
Why this matters here
Most small businesses never think about their name as an asset until somebody else is using something close to it. The case is a prompt to check what is actually registered, document your menu and recipes, and file a trademark before a lookalike shows up down the road.
First reported by postandcourier.com.
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