At its Advertising Week presentation in New York, Meta announced upgrades to its AI business assistant that let advertisers generate creative, update targeting, and change budgets through conversational prompts, plus scheduled performance reports, video generation from static images, and a Shopify checkout inside Messenger. Several pieces are still in testing.
Why this matters here
Local merchants who run their own Facebook and Instagram ads may soon be able to describe a promotion instead of building it. That lowers the effort, but it also means every competitor on the block gets the same polished output.
First reported by socialmediatoday.com.
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