The Archive, a bookstore at 700 S. Shelmore Blvd. in Mount Pleasant, is the only South Carolina shop on Opulist's list of aesthetic bookstores around the U.S. Owner Amanda Badeau runs it alone and it is her first business.
Why this matters here
A design award sends a small shop a national audience it cannot sell to. The customers who can walk in live within a few miles, and reaching them is a separate job from being noticed online.
First reported by postandcourier.com.
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