Vow and Vine, a faith-based jewelry brand in Summerville, gives active-duty service members and veterans a free lab-grown diamond of up to 3.5 carats for an engagement ring. Owner and lead designer Joshua Gale says the store has given away close to 1,000 stones since the program started in May.
Why this matters here
A giveaway this generous only works if the right people hear about it, and word of mouth inside the military community is slower than a mailbox. This is the kind of offer a neighborhood actually wants to know about.
First reported by postandcourier.com.
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