Granado, founded in Rio de Janeiro in 1870, is opening at 370 King Street in a 539.6 square foot space. It will be the brand's third standalone US boutique and its first outside New York.
Why this matters here
A brand with no local history is starting from zero name recognition on a street full of competition. That is exactly the moment when reaching nearby households matters most.
First reported by whatnow.com.
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