AdExchanger reports OpenAI has told advertisers it will automatically apply what it calls creative enhancements to existing ChatGPT ads beginning October 30. The feature is on by default, advertisers have to switch it off in their settings, and no human approval is required before a changed ad runs. The changes can go past background color and sizing to the headline or the destination link.
Why this matters here
If you or your agency runs ads on ChatGPT, the headline and link a customer sees could change with nobody on your side signing off. It is also a reminder to keep at least one channel you fully control, whether that is a postcard, your own email list or the sign in your window.
First reported by adexchanger.com.
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