Tidewater, a private social club at 2201 Mechanic St. in Charleston's Neck area, has passed 125 members and is adding about two a week toward a cap of 400. The 16,000-square-foot, two-story club opened in August and charges $4,000 up front plus $325 a month.
Why this matters here
A membership business with a hard ceiling has a short window to find the right 400 people, which is exactly the kind of local list a mailer is built for.
First reported by postandcourier.com.
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