Isle of Palms collected about 700 responses from residents and visitors about what makes the island special, and the words that came back most often were family, home and connection, pointing toward a brand built on the island as a home away from home. The city's marketing team was set to present the findings to City Council on Tuesday at 5 p.m. Blue Ridge Creative Marketing is finalizing the strategy, with logo, colors and signage in the next phase.
Why this matters here
A beach town spending real effort to learn what its own people already feel about it is a free lesson for every small business in the region: ask customers which words they actually use, then build the brand around those words instead of the ones you wish they used.
First reported by live5news.com.
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